Posted on by Sunil Dravida

Building an analytics organization

Analytics Roadmap

Analytics has been a key area of discussion in corporate meetings for many years now. Leaders across industries recognize that, in today’s competitive landscape, insight-driven decisions are the key to developing a competitive advantage. However, the use of analytics to create a competitive advantage is about to become even more widespread. The increased growth in data sources and the ubiquitous nature of analytics is creating an environment where robust analytics capabilities are needed just to keep pace. To prepare for this environment and try to attain the most value from their data, many companies are evolving beyond just using analytics and are transforming themselves to build an insight-powered enterprise.

Many companies are accelerating their investments in analytics capabilities and strategies. Companies are establishing a center of excellence for analytics led by a Chief Data and Analytics Officer (CDAO). Companies are also creating agile analytics governance and value realization offices to help ensure that they are getting an appropriate return on analytics investments. In addition, they are paying close attention to talent sourcing and planning as talent is in short supply.

They are focusing on faster deployment of new analytics capabilities and tools by piloting with the intent to scale. Finally, they are focused on raising the analytics IQ of the entire organization through training programs and new ways of working, such as using immersive analytics environments.

This focus on building analytics capabilities can increase as companies come under pressure to demonstrate the value from analytics. High performing companies are embedding predictive analytics insights into key business processes twice as much as low performers. They are winning the competition for analytics talent through multi-pronged talent sourcing strategies, they are leveraging more advanced tools and techniques, and investing at a much higher rate. In fact, a lot of the high performers plan to significantly increase their analytics investment over the next three years, compared to a very small percentage for the low performers. This is creating a competitive landscape of “haves” and “have nots” in which many companies are undertaking major transformational initiatives to catch up with the high performers who have been building their capabilities for years.

Here are 5 steps to bring analytics into an organization:

Analytics Organization Roadmap
5-Steps to an Analytics Organization

 

 

 

 

Step 1: Establish a Center of Excellence

Companies with high maturity are more likely to have established a Center of Excellence (CoE) for analytics activities with a concentration of talent and resources.

Organizations need to focus their strategy and planning activities, around activities such as analytics modeling and structured reporting, as well as strategic functions like supplier management, talent planning, portfolio governance, and outcome tracking. Establishing a center of excellence for key resources builds capabilities, but it also supports consistency and high standards while allowing functional resources to focus on key business problems and applying insights.

While this trend continues, companies also realize that it is important to counterbalance this collection of specialized resources with local decision-making closely connected to the business functions. Some companies distribute certain activities back out to the business functions once the standardized processes are in place. This is similar to the path a large bank, an early adopter of analytics, has taken over the course of its journey. The company needed to put people with data analysis skills close to the business operations to solve key problems. This was after they had spent years creating a center of excellence focused on building foundational analytics capabilities.

Analytics CoE

Chief Data and Analytics Officers

Leadership is another key element. A lot of companies are elevating analytics by creating a Chief Data and Analytics Officer (CDAO) role responsible for both the vision and the implementation of the enterprise analytics strategies.

The CDAO is often responsible for developing goals, strategies and plans to support the information, reporting and analytical needs of the company, but also acts as an agent to change the analytics culture of the company. One of the CDAO’s biggest challenges is how to design an effective operating model that will convey this change throughout the organization. CDAOs of large, high performing organizations find that the analytics journey used to be an out-of- body experience that most struggled to understand, while today analytics is an in-body experience that needs to become part of the cultural DNA.

Step 2: Create Agile governance

Traditional governance models are often thought of as sluggish, with a focus on standards and processes, but today, high performing analytics leaders are building thin, horizontal governance structures, focused on outcomes and speed to value, rather than creating hierarchies that are slow to adapt.

These structures take a “test and learn” approach to rolling out new capabilities. They establish success criteria, with regular checkpoints for measuring performance against these criteria. They also employ “fail fast” techniques, rapidly rolling out new ideas and capabilities and testing them repeatedly. If an idea is not working, it is dropped quickly, so that the company does not continue to invest in something that does not add value.

Analytics Agile Governance
Structured Innovation

Another element of agile governance is a structured innovation process. Leaders may set up innovation or “SWAT teams” with a mandate to focus on key business questions for a concentrated period, often as short as 30 days. Or, they may use a form of open sourcing; they could establish an Innovation Forum through which everyone in the organization (including contractors) could submit ideas for solutions to problems posed by senior leadership. The leadership team can choose the best idea at the end of each designated period and provide resources for the winner to go forward and build out the analytics solution.

Executive Scorecards

Perhaps the most critical part of establishing an agile governance structure is ensuring that it uses the key metrics that are most important to the business. To this end, CDAOs are designing executive scorecards to track performance against these key metrics, which might include:

  1. Speed to standing up priority capabilities—How quickly was an initiative tested and/or piloted
  2. Pace of adopting new capabilities— Identifying and tracking the adoption of priority capabilities, and compressing the time from pilot to industrialization
  3. Value realization—Defining overall value delivered through the analytics initiative or project
Value Creation Offices

Leaders are also instituting value creation “offices” to spearhead outcome tracking against key metrics and to ensure that the value from analytics is realized. These “offices” have involvement from senior leaders with accountability for analytics as well as program management office resources who can develop templates and processes as needed. Some of the key success factors for these offices include their ability to design and implement a closed loop process for identifying and measuring the value of each analytics project or initiative. If the analytics initiative fails or does not meet the identified baseline value, the closed loop process should incorporate that learning back into future cycles.

Step 3: Create an inter-disciplinary, high-performing analytics team

Companies with advanced analytics capabilities field teams with diverse skills. Talent is organized effectively and there are innovative programs to keep the best talent engaged. These companies use multiple talent sourcing options, including, but not limited to, internal development and hiring, but they are also attracting more talent from other companies.

High-performing Analytics Team
Analytics Team
Analytics Pod Structures

It remains difficult, if not impossible, to find all the skills required for analytics success within any one individual. Many mature companies, therefore, are establishing “pod” teams which have a mix of roles, including data scientist, analytics modeler, visualization expert, data engineer, business analyst and business domain expert. By combining these capabilities, analytics pods can take an integrated view of business problems.

More mature companies have a greater percentage of modeling and discovery resources aligned with a standalone analytics function. However, skill requirements change as analytics capabilities mature; companies in the middle stage of analytics maturity call for more data modeling and stewardship, while mature companies—who are past the core challenges—need more data scientists and other specialized roles.

Analytics Career Paths

Analytics talent tends to follow non- traditional career paths in response to the value that this talent tends to place on becoming subject matter experts in finding insights in large data sets, often instead of following traditional managerial career paths. A lot of companies are encountering similar talent planning challenges and are responding with a variety of methods including varied work assignments and compensation based on technical competency.

Talent Sourcing

Leading analytics companies create mechanisms to source the best talent for their organization. They may, for example, build their brands internally and externally, marketing themselves as the destination for top talent. Companies use crowdsourcing, sponsoring competitions and offering prizes to solve problems. Still others run open challenges or “hackathons” that provide incentives for people to respond to and solve business problems.

Some companies even partner with academia to source talent. They can partner with   leading universities to open data analytics centers. These labs can focus on data analytics, developing data research and innovation to solve problems ranging from assortment optimization, social media and market trends to large- scale data initiatives.

Talent Retention

Analytics talent is in short supply. Given that there does not appear to be a solution to the talent shortage in the near future, it is important for analytics organizations to focus on talent retention by developing reward and incentive programs that keep these individuals engaged. We have seen that a key to retention is keeping the analytics resources challenged. Many of the financial services companies are seeing a boomerang effect as analytics talent left to go to high tech companies in the last 5-7 years and that talent is now returning to Financial Services as the business problem set to solve is more interesting and complex than at the high-tech companies, which keeps the advanced analytics talent engaged and constantly learning. This engagement has resulted in higher retention over time.

Step 4: Deploy new capabilities faster

One of the biggest challenges for analytics organizations is to establish an operating model with a view to scaling priority capabilities, especially considering the roadblocks posed by existing analytics skills and in-place data architectures. Leading analytics organizations deploy new, agile technologies, as well as hybrid architectures and specifically designed toolsets, to help achieve speed to capability and desired outcomes. One distinguishing characteristic of fast-moving companies is that they pilot with the intent to scale; that is, they establish the right mindset, processes and accountability in advance, then move quickly to test, learn, refine and implement.

Scaling priority capabilities requires new approaches and mindsets for many organizations. These organizations may need to “unlearn” what has already been learned; for example, they may need to bring the data to the analytics, rather than the other way around. There may also be differences in the way teams with statistical backgrounds tackle scaling problems, using a hypothesis/test/verify framework.

Many organizations have already begun addressing these issues. By prioritizing the scaling of capabilities, companies can optimize analytics investments, rationalize vendors and suppliers, improve talent acquisition, and rationalize data and tools.

Analytics Capabilities
Deploy Analytics Capabilities

CASE STUDY:

The consumer banking operation of a major multinational bank was suffering drop-offs in their net promoter scores and wanted to understand why. They had a very complex and convoluted technology environment with a slow, costly and inflexible legacy infrastructure. It took on average 9-12 months to develop and deploy new models (for example, credit risk scoring for loans or credit line increases). The bank had a vision of leveraging analytics to improve their overall customer experience yet they needed the technical capability to enable this strategy. They also wanted to leverage big data technologies as an alternative to traditional approaches for both speed to capability and cost benefits.

They did a data and analytics strategy evaluation leading to a roadmap for them to become more dynamic and more real-time, and to improve the customer experience. The first area of focus was to revamp the technology infrastructure so that the bank could achieve desired outcomes. The next step was to develop a data library using open source technology rules engines for the real-time scoring of credit line increases for customers. This helped produce an increase in annual operating income.

With the data and rules engine, the bank could identify the cause of the drop-off in customer satisfaction—and it was not what they had thought. The most affluent customer segments were the most digitally savvy, and they were dissatisfied with their experience on the Web and on mobile devices. The bank had thought that service fees were the issue, and while service fees were an issue across all segments, the key issue for the most profitable customers was the online and mobile experience.

The bank is now moving towards an “always on” capability to improve the customer experience and thereby improve customer retention and profitability. By leveraging an inter-disciplinary blend of skills— data scientists, visualization experts, data architects, and business domain experts—the bank could understand the insights and act quicker to design and implement solutions. This innovative project at the core of the bank’s operating system helped the bank realize a faster return on its technology and analytics investments.

Step 5: Raise the company’s analytics IQ

The final distinguishing characteristic of leading analytics organizations is their commitment to raising the “analytics IQ” of all roles within the enterprise.

They may, for example, implement an Analytics Academy that provides analytics training for functional business resources in addition to the core management training programs. Within the analytics organization, the Academy may focus on developing business and communications skills to make sure that the insights obtained are put to good use within the business units. And it may provide training courses to raise the business and analytical acumen of the IT organization.

Analytics IQ
The Intelligent Enterprise

Leading analytics organizations have a vision of what might be termed the “intelligent enterprise.” They are training resources to use new tools and techniques to improve decision-making throughout the enterprise and they are also implementing innovative technologies such as advanced data visualization to communicate the value of analytics to business units, core functional teams and IT.

Some companies build their own immersive environments that leverage visualization techniques to provide greater context for the information presented as well as the trends that are being illustrated. They are moving away from traditional presentation tools and are leveraging more interactive tools to improve collaboration. To encourage use of these new interactive tools, these companies might set up contests where resources can earn badges and certifications based on insights developed and actions taking within the tool.

This holistic, interactive learning approach where business, analytics, and IT resources are equipped with new immersive tools, techniques, and formal training opportunities allows companies to:

  1. Activate leaders by focusing time, funding and attention on desired behaviors and skills;
  2. Shift behaviors and mindsets to engrain new habits, and
  3. Embed behaviors into business processes and metrics, all in service of driving a cultural transformation.

3,481 Replies to “Building an analytics organization”

  10. hello!,I like your writing so much! share we communicate more about your post on AOL? I need a specialist on this area to solve my problem. Maybe that’s you! Looking forward to see you.

    Reply

  11. XRumer 19.0 + XEvil 4.0: innovative software complex for breaking any Captcha

    1. Powerful Neuronets: XEvil OCR can solve more than 12000 of different types of Captcha’s,
    including such of popular, like Google CAPTCHA’s ReCaptcha v2, v3 (in XEvil 4.0 Ultra only!), Captcha.Com, SolveMedia, Bing-Captcha,
    Facebook-captcha and Bitfinex-captcha, Yandex-captcha, DLE-captcha, VBulletin-Captcha, and a lot of other types!

    2. Very High speed and precision: recognition speed 0.01 .. 0.02 second per image (but only 1 second in DEMO version!),
    XEvil can bypass and solve wide types spectre of captcha with high precision,
    without depending of difficulty, distortion, noises, fonts, colors.

    3. Very simple UI: just 3 main buttons to start recognition,
    so XEvil easily to use with a wide spectre programs of SEO, SMM, Analytics,
    Mass Auto-Registering/Posting/Sending/Bruteforcing/CryptoCurrency Mining programs.

    Interested? 😉
    Just do search in google “XEvil for Free”.

    Reply

  12. I just want to mention I am just new to blogs and honestly savored you’re page. Almost certainly I’m likely to bookmark your website . You definitely come with awesome articles and reviews. Thanks a lot for sharing your web page.

    Reply

  34. I as well as my pals came taking note of the great procedures located on the website while instantly got a horrible feeling I had not expressed respect to the website owner for those secrets. The ladies came so passionate to learn all of them and have extremely been enjoying these things. Appreciation for really being very helpful and also for picking variety of extraordinary subjects millions of individuals are really wanting to discover. Our sincere apologies for not saying thanks to you earlier.

    Reply

  55. I wanted to draft you this very little observation to finally thank you very much once again considering the pleasing pointers you have discussed on this website. It’s so incredibly generous with you to give publicly what a lot of folks could possibly have distributed for an ebook to generate some money on their own, notably given that you could have tried it in case you desired. Those creative ideas as well served like a great way to know that other people have the identical passion just like my own to know very much more regarding this issue. I know there are a lot more pleasant times ahead for many who go through your blog post.

    Reply

  74. I definitely wanted to develop a brief word in order to say thanks to you for these great guides you are showing on this website. My time-consuming internet research has at the end been rewarded with pleasant strategies to write about with my friends. I ‘d believe that we website visitors actually are quite lucky to be in a useful community with very many awesome individuals with insightful tips and hints. I feel somewhat blessed to have seen your website page and look forward to tons of more enjoyable times reading here. Thank you again for all the details.

    Reply

  92. I’m just commenting to make you be aware of of the wonderful encounter my girl undergone reading through your web page. She came to find such a lot of details, including how it is like to possess an amazing coaching spirit to make men and women clearly have an understanding of chosen advanced things. You really exceeded our own desires. I appreciate you for displaying these good, healthy, educational and in addition unique tips on that topic to Tanya.

    Reply

  99. I discovered your website web site on the search engines and check a couple of your early posts. Maintain on the excellent operate. I merely additional your Feed to my MSN News Reader. Looking for forward to reading much more of your stuff at a later time!…

    Reply

  112. I want to show my appreciation to you for rescuing me from such a matter. Because of looking throughout the search engines and meeting thoughts which were not beneficial, I thought my entire life was gone. Living without the presence of approaches to the difficulties you have sorted out all through your good website is a crucial case, and those that might have negatively affected my entire career if I hadn’t encountered the blog. Your actual know-how and kindness in controlling every item was invaluable. I’m not sure what I would have done if I had not discovered such a subject like this. I’m able to now look forward to my future. Thanks a lot so much for this expert and sensible guide. I won’t hesitate to refer the website to anyone who should receive assistance about this area.

    Reply

  130. I in addition to my buddies were studying the nice helpful tips on your site and so instantly came up with an awful feeling I had not thanked the blog owner for those strategies. All of the women are actually absolutely glad to read through them and have honestly been tapping into them. We appreciate you simply being indeed kind and for deciding upon this kind of superior subject matter millions of individuals are really wanting to learn about. My sincere apologies for not saying thanks to you sooner.

    Reply

  158. It is appropriate time to make some plans for the longer term and it is time to be happy. I’ve learn this publish and if I could I desire to suggest you some interesting things or tips. Perhaps you could write subsequent articles relating to this article. I want to read more things approximately it!

    Reply

  210. Great goods from you, man. I’ve understand your stuff previous to and you’re just extremely wonderful. I actually like what you’ve acquired here, really like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I can not wait to read far more from you. This is actually a tremendous web site.

    Reply

  214. I simply desired to say thanks once more. I’m not certain what I could possibly have worked on without those methods contributed by you regarding that problem. This was a daunting issue for me personally, however , noticing a new specialized avenue you treated it made me to cry for joy. I am just thankful for this guidance and as well , expect you know what a powerful job you are always carrying out training other individuals through your web page. Most probably you’ve never got to know any of us.

    Reply

  228. naturally like your website however you need to take a look at the spelling on several of your posts. Many of them are rife with spelling problems and I in finding it very troublesome to inform the truth however I’ll certainly come again again.

    Reply

  239. You really make it appear so easy together with your presentation however I to find this matter to be actually one thing which I feel I’d by no means understand. It sort of feels too complex and extremely extensive for me. I am looking ahead to your next publish, I will attempt to get the dangle of it!

    Reply

  250. Hiya very nice blog!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds also…I’m satisfied to find so many useful information here within the publish, we’d like develop more strategies on this regard, thank you for sharing.

    Reply

  301. Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Magnificent. I’m also a specialist in this topic therefore I can understand your hard work.

    Reply

  305. Whats Happening i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I am hoping to contribute & aid different customers like its helped me. Great job.

    Reply

  307. I have been exploring for a little bit for any high quality articles or blog posts on this sort of space . Exploring in Yahoo I at last stumbled upon this website. Studying this info So i am satisfied to exhibit that I have a very excellent uncanny feeling I found out just what I needed. I so much surely will make certain to don¡¦t omit this web site and provides it a glance on a constant basis.

    Reply

  310. Thanks for any other excellent post. Where else may just anybody get that type of information in such an ideal manner of writing? I have a presentation next week, and I am on the look for such information.

    Reply

  330. Thank you a lot for sharing this with all people you really know what you’re speaking about! Bookmarked. Kindly additionally discuss with my web site =). We will have a link exchange agreement between us!

    Reply

  344. I am not sure where you’re getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for wonderful information I was looking for this information for my mission.

    Reply

  351. Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch! “We steal if we touch tomorrow. It is God’s.” by Henry Ward Beecher.

    Reply

  362. I do consider all the ideas you have offered for your post. They’re very convincing and will certainly work. Nonetheless, the posts are very short for starters. May just you please lengthen them a bit from next time? Thank you for the post.

    Reply

  371. you’re really a just right webmaster. The web site loading pace is amazing. It kind of feels that you are doing any unique trick. Furthermore, The contents are masterpiece. you’ve performed a excellent task in this topic!

    Reply

  408. I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one nowadays..

    Reply

  409. What i do not realize is in truth how you’re no longer actually much more neatly-appreciated than you might be right now. You are very intelligent. You realize thus considerably in terms of this matter, made me for my part believe it from so many varied angles. Its like women and men are not fascinated unless it is one thing to do with Woman gaga! Your personal stuffs excellent. All the time deal with it up!

    Reply

  496. (BuzzFeed News) – This blood pressure design can alleviate you suss out out if your blood pressure is at a fine fettle level or if you’ll need to book some steps to develop your numbers. Your tot up blood pressure reading is obstinate by way of measuring your systolic and diastolic blood pressures. Systolic blood press, the freshen up billion, measures the drag your heart exerts on the walls of your arteries each metre it beats. Diastolic blood difficulty, the tuchis gang, measures the significance your heart exerts on the viagra walls of your arteries in between beats.
    April 25, 2019 2:27

    Reply

  512. I have to express some thanks to this writer just for bailing me out of this type of dilemma. Because of browsing through the search engines and coming across tricks that were not beneficial, I believed my entire life was gone. Existing without the presence of answers to the issues you have fixed all through the review is a crucial case, as well as ones which could have in a negative way affected my entire career if I had not discovered your site. Your own personal mastery and kindness in maneuvering everything was crucial. I don’t know what I would have done if I hadn’t discovered such a thing like this. I can at this point look ahead to my future. Thanks a lot very much for the reliable and result oriented guide. I will not hesitate to suggest the website to anyone who should have recommendations on this issue.

    Reply

  516. (BuzzFeed Info) – Indulgent Bleeding and Bruising. Your liver makes the things that hands your blood clot. When it’s damaged, it can’t divulge enough. You sway start to bleed very likely and secure trouble stopping it. Or you clout bruise easily. Make out your dentist or other doctors in front of you be struck by any canada pharmacy online medical procedure. Deal with cuts with persuasion bandages and outsmart to the doctor absolute away. In an emergency, you’ll go by platelets to restore what you out of the window and Vitamin K to ease your blood clot.
    Updated: April 15, 2019 19:20

    Reply

  522. Needed to send you one very small remark so as to give many thanks the moment again for those wonderful ideas you’ve documented in this article. This has been really extremely open-handed of you giving openly all that most people could possibly have offered for sale for an e book to generate some dough on their own, precisely now that you might well have tried it if you ever decided. These thoughts also acted like a easy way to realize that someone else have similar desire similar to my personal own to know significantly more on the subject of this matter. I believe there are lots of more enjoyable times in the future for individuals who read your blog post.

    Reply

  552. What i do not realize is in truth how you’re no longer really a lot more well-preferred than you might be right now. You’re very intelligent. You understand therefore significantly in terms of this matter, made me in my opinion consider it from so many numerous angles. Its like women and men are not involved until it¡¦s something to accomplish with Lady gaga! Your individual stuffs great. All the time care for it up!

    Reply

  568. I am extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..

    Reply